The Buttery isn’t just another town bakery. Voted “Best Bakery” in Santa Cruz by the Good Times, it is The Buttery’s unique blend of history, people, and process that sets us apart.


I opened The Buttery at the current location in October 1984. I was chatting with a friend, Arnie the butcher at Shopper’s Corner and lamenting the fact that I needed work. He suggested I start my own business and told me this space was available. The owners, Bud Beauregard and Vinnie Williams, who also owned Shopper’s Corner, thought a bakery nearby was a great idea and rented to me on the spot.

Of course, I had been thinking about opening my own bakery and /or cafe for a long time, planning for it, learning all I could, waiting for the right moment to present itself. This just seemed right.

Lucky me! Midtown is a great place to be and the community was supportive from the first moment I opened. The building itself is from the turn of the century. I’ve made some changes over the years, but  have always strived to honor and enhance it’s history.


It takes a lot of people to do all we do everyday. We have a long history of having wonderful, creative, hard working employees who have left their mark on the bakery. They’ve helped us create systems for production and order pick-up, recipes, improved decorating techniques and have enthusiastically expanded our product mix. All of this has contributed to The Buttery as we know it today.

Currently, Brian Munn is the General Manager. He graduated from the California Culinary Academy, helped with a couple of start-ups in San Jose and worked as a supervisor at Whole Foods. His calm demeanor and team approach make him a great, well respected manager.

Amelia Godoy is the cake department manager. She started her training here and went on to attend classes at the Baking Institute in San Francisco.  She has a hand in everything related to cakes. Her specialty (is or are?) the lovely individual desserts you see in the cake case.

Marcelino Cabrales is the bakery manager. He started his training here 25 years ago. He is the anchor for all of us and gets us through every holiday with grace and efficiency. He knows everything there is to know about making great pastries, pies and tarts.

Jill Heizman has been at The Buttery 20 years and is our wedding cake specialist. She has a great eye for design and wants all her customers to have their cake every bit as beautiful and delicious as they dreamed it would be. That’s pretty much all you could want in someone with such an important role in an important life event.

Jamie Connelly is the cafe manager. She started working in the food business as a teenager, graduated from the California Culinary Academy, worked in some first rate kitchens in San Francisco,  and was Culinary Director at Whole Foods. Her educational position at Whole Foods, along with the fact she’s a vegetarian has shaped our menu and taken it into a decidely seasonal, local and healthy direction.


Except for the bread, which is made off site by Golden Sheaf, my husband’s company, everything we serve here is made here. We use home recipes scaled up to serve more people. We use all the wonderful ingredients the Central Coast offers and local sources when and where possible.

Santa Cruzans appreciate good food made with fresh ingredients. A successful business depends on an appreciative audience. It’s a symbiotic relationship and we strive to never lose sight of that fact.